Leads are delivered in real time directly to your email or CRM (e.g., Clio). We send you a leads as the consumer submits a request for help in a self-identified practice and geographic area. For example, Sam Smith fills out an online form indicating his name, phone, email, and indicates he needs help with a personal injury matter in Texas. If you are signed up with our service to accept personal injury matters in Texas, as soon as Sam clicks "submit," his information is routed to you and only you. You then give Sam a call and hopefully sign him up as a client! We can also notify Sam right away via email of your name and contact information to help Sam avoid moving to the next attorney. Or, you can set up your CRM to do the same thing, but that's your choice! Oh, one more thing. We can also text you a notification that Sam just submitted an injury so you can reach him even faster.
Fee sharing with an attorney not involved with a case is prohibited by many state bar's professional responsibility rules. It also implicates malpractice coverage and subjects us both to joint responsibility when we don't really know each other that well. So, to make things as uncomplicated as possible, we just sell leads. If you are concerned about cost, you can always join forces with a colleague to buy and work leads together. We will leave that to your professional judgment.
No, but you wouldn't want to sign up every lead anyway. You want the freedom to select the clients that will be the most profitable to you, and those that meet your law firm's unique practice needs. The best way to think about leads is as a supplement to your current marketing efforts, or a total replacement if it is easier and more cost efficient to do so. Lawyers who already spend money to advertise online will be in the best position to understand the cost efficiencies of lead buying, even without converting every call.
Do you want to more business or to grow your law firm? If you've got a website and spend money on pay-per-click, you will probably find buying leads is a much better deal. If you're an SEO wiz, you still might find we are a better deal, especially if you want to scale up your business and have topped out in client calls based on your current efforts. The best way to find out is to give us a shot.
Leads help you plan for a specific number of calls each week and each month. That helps you know what kind of income you can plan for on a regular basis. It also helps you plan for what kind of expenses you can expect with your current marketing budget. Finally, buying leads allows you to scale if more leads are available in your market because you can simply start receiving more leads on demand.