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"Ten years ago, internet marketing was like fishing with dynamite. I spent $500 a month on pay-per-click and got so many clients that I built a law firm that grew to a dozen lawyers here in Ohio. Few lawyers were doing online marketing or even understood it back then. By 2021 Q3-Q4, each new client my law firm got through internet marketing costed us $532.31. Just about every lawyer – good and bad – is online now. The big players employ experts to boost their SEO and backlinks to get more of the business. That has made internet marketing expensive and time consuming. It also caused me to realize that I shouldn’t be spending hours and hours of my time trying to figure out how to move one place up the search results. It simply is not an effective use of my time compared to buying leads from a company focused on generating leads for me. I could hire a marketing company to make my website better. But I’ve found it to be a crap-shoot. The few I’ve hired actually produced worst results than when I did the website work myself. The difference with buying leads is that I know what my results are going to be. I know what lead costs me, and I know the person calling will be within the ballpark of the legal services I provide. Even if I only sign up 20% of callers, that is a lot better than the conversion rate I’m getting now. Plus, I know all the leads will be in my practice area. This also saves me lots of time over talking to every caller who just dialed the first phone number that appeared in the search listings. Finally, I realized that every hour I save by not spending my time on marketing is one more hour I can bill into a matter. Let me say that again in a different way: attorneys who spend time learning marketing are losing money. This is because we are in a time-based industry. Every hour we spend away from billing clients is money lost unless that activity is more valuable than our hourly rate. Otherwise, we aren’t efficiently using our time. When you think about your time like this, it makes a lot of sense to farm out lead generation to the experts. We are all experts at something, and unless that is marketing, you probably shouldn’t be doing it. For me, because lead-buying is more efficient than what I can do on my own, it became a no brainer to switch. Now that is what I do, and LiveLawLeads.com is my company!"